my bank just sent a statement titled: Banking Done Different [duplicate]

Not too long ago, Apple Computer used the phrase "Think Different" as an ad slogan. Is this a grammatical error (that is, it should be "Think Differently"), or are they trying to say something else (and what would it be)?

Solution 1:

Merriam-Webster claim that different as an adverb dates at least as far back as 1744.

Solution 2:

Everyone's assuming that this is "think differently" with the -ly dropped off, but note that there are also formations like think fruit or think pink, and "think different" could belong to that group. In other words "What should I think about this product?" "Think (that it is) different".

Anyway, "think differently" is a terrible slogan.

Solution 3:

Well, it's certainly not the first time an adjective is used as an adverb in American English. I'd call it informal, but not necessarily ungrammatical.

Solution 4:

One possibility we're forgetting here is the that the adjective may be a substantive adjective. Substantive adjectives are adjectives which are used alone without the noun they are describing. For example, good, bad, and ugly in this sentence, 'The good, the bad, and the ugly, which is really, 'The good people, the bad people, and the ugly people.'

In this case, Apple's slogan, 'Think different', would be read 'Think different things', and is thus a perfectly grammatical.