Getting assembly name
System.Reflection.Assembly.GetExecutingAssembly().GetName().Name
or
typeof(Program).Assembly.GetName().Name;
I use the Assembly to set the form's title as such:
private String BuildFormTitle()
{
String AppName = System.Reflection.Assembly.GetEntryAssembly().GetName().Name;
String FormTitle = String.Format("{0} {1} ({2})",
AppName,
Application.ProductName,
Application.ProductVersion);
return FormTitle;
}