How to do "legacy" ZIP compression with 7zip?

Legacy zip compression is akin to the Deflate method in 7-zip, and will offer the most compatibility between different compression software.

From the Winzip KB:

.Zip Legacy compression (maximum compatibility):

The Legacy (Zip 2.0) compression option uses a traditional data compression algorithm, known as deflate, that is supported by all versions of WinZip and virtually all other Zip file utilities. The deflate method is generally considered to be a good all-purpose compression algorithm for most types of files. .Zip: Legacy compression is your best choice when your mail recipient's Zip utility is unknown or known to use older technology. WinZip and WinZip Courier actually use the highest available compression setting for the deflate method or maximum deflate. This way you get the smallest, compatible Zip files possible.