How to set data attributes in HTML elements

HTML

<div id="mydiv" data-myval="10"></div>

JS

var a = $('#mydiv').data('myval'); //getter

$('#mydiv').data('myval',20); //setter

Demo

Reference

From the reference:

jQuery itself uses the .data() method to save information under the names 'events' and 'handle', and also reserves any data name starting with an underscore ('_') for internal use.

It should be noted that jQuery's data() doesn't change the data attribute in HTML.

So, if you need to change the data attribute in HTML, you should use .attr() instead.

HTML

<div id="outer">
    <div id="mydiv" data-myval="10"></div>
</div>

​JS:

alert($('#outer').html());   // alerts <div id="mydiv" data-myval="10"> </div>
var a = $('#mydiv').data('myval'); //getter
$('#mydiv').attr("data-myval","20"); //setter
alert($('#outer').html());   //alerts <div id="mydiv" data-myval="20"> </div>

See this demo

Vanilla Javascript solution

HTML

<div id="mydiv" data-myval="10"></div>

JavaScript:

• Using DOM's getAttribute() property

   var brand = mydiv.getAttribute("data-myval")//returns "10"
   mydiv.setAttribute("data-myval", "20")      //changes "data-myval" to "20"
   mydiv.removeAttribute("data-myval")         //removes "data-myval" attribute entirely
  

• Using JavaScript's dataset property

  var myval = mydiv.dataset.myval     //returns "10"
  mydiv.dataset.myval = '20'          //changes "data-myval" to "20"
  mydiv.dataset.myval = null          //removes "data-myval" attribute
  

You can also use the following attr thing;

HTML

<div id="mydiv" data-myval="JohnCena"></div>

Script

 $('#mydiv').attr('data-myval', 'Undertaker'); // sets 
 $('#mydiv').attr('data-myval'); // gets

OR

$('#mydiv').data('myval'); // gets value
$('#mydiv').data('myval','John Cena'); // sets value