Can "while you're at it" be used in non-physical contexts?

Most of the examples I looked up with the expression "while you're at it" involves physical contexts:

• "I'm going to the store to buy a newspaper." – "While you're at it, could you get some milk?"
• Since we're cleaning the kitchen, we should wash the floor while we're at it.

I'm wondering if the expression could be used in this context:

• This artwork needs to be updated with the new logo. While we're at it, can we change the typography?

Also, the preposition "at" is used to speak about specific locations, so it makes me think the expression should not be used in non-physical contexts.

Solution 1:

Yes, this is fine.

The point is that in your original example "While you're at it, could you get some milk?", "it" doesn't refer to the store, but the activity of buying a newspaper. (If "while you're at the store" were meant, the natural thing to say would be "while you're there".) "While you're at it", in this context, is a short way of saying "while you're engaged in that activity", so there is no reason it needs to be a physical activity.

Solution 2:

I agree. It is OK to use for non-physical situations.

This app computes your total bill, and while it's at it imitates the sound of a 1950's cash register.

Solution 3:

"At" doesn't have to imply physical proximity; it can also have other prepositional uses. It can be replaced with "about" in the phrase, "while we're about it." See definition 3 here, "used as a function word to indicate that with which one is occupied or employed."