A word for “the shelves of candies or mints next to the checkout desk of a supermarket”

I need a word or a fixed phrase, something short that describes the following:

the shelves of candies or mints next to the checkout desk of a supermarket

Is there a one-word name for it? I can't find a way to describe it concisely, and I feel like supermarket store culture has, at some point, given a name for it.


These are impulse goods or impulse items.

Impulse Goods

Retail items known for their unplanned purchases and, therefore, kept near the checkout counters, such as candy, chocolate, magazines, novelties, snacks.

[businessdictionary.com]


This is known as a point-of-sale display (POS display)


I would go with "impulse display shelf". Google for it and see the resultant images.

(Googling for "candy rack" as suggested by Silenus in comments returns relevant images too; however you want a term to describe the ones specifically found near checkout desks which can and do hold things other than candies like mints, chewing gums and other usually small "impulse purchase" items).

I am not into retail; however, I know why exactly these are placed near checkout desks - to encash the temptation (and consequent impulse) that shoppers feel to just chuck in a couple of those (usually low-value) items into their shopping basket.

[Edit: I realised that dangph already gave a close answer to mine. I did not realise that before posting my answer.]