Why do so many groups of people (marketers, UX, finance) use a 'funnel' as a metaphor [closed]

Solution 1:

I think that is just a question of the shape ( like an inverted piramid) which is intuitive and easy to use to convey the idea of different results from a sequence of decreasing quantities, (it also suggest the image that from the end of the funnel you get your final result).

Funnel and Pyramid Charts:

• Funnel charts are so-called Accumulation charts and they show percentage ratio. Funnel charts are often used to represent stages in a sales process and show the amount of potential revenue for each stage. This type of chart can also be useful in identifying potential problem areas in an organization’s sales processes. A funnel chart is similar to a stacked percent bar chart.

• You can turn your funnel into Cone or Pyramid you should just set neck_height and min_width to "0" and set mode="circular" - to get Conical shape, or mode="square" - to show Pyramid

Solution 2:

Funnels System is Sales Enablement Best Practices designed to integrate Marketing with Sales so as to build quality pipeline consisting of sales opportunities that have the highest probability of closing in the shortest time...

A sales funnel is an inverted pyramid that draws potential customers through a company’s sales process. As the name indicates, it is wide at the top because customers with all level of engagement enter and eventually the strongest leads are channeled to the bottom to be turned into successful sales.

■ funnel acts as a filter: It helps focus attention on the customers most likely to purchase the product.