Secular alternative to "preaching to the choir"?

Solution 1:

The only one that I am aware of is pushing at an open door, which has been around since the 1920s and was more popular than preaching to the choir until the 1980s.

Solution 2:

If you are looking for a similar idiom with no religious touch, I'd suggest this phrase: gild the lily

gild or paint the lily

To attempt to beautify that which is already beautiful (Chambers)

Another similar phrase is carry coals to Newcastle.

To take a thing where it is already most abundant

Solution 3:

"Beating a dead horse" has the same meaning as preaching to the choir, minus the religious connotation, in that nothing is to be further accomplished by continuing. For the skeptical - reason along with me . . .

When one "preaches to the choir", the choir is already converted and therefore does not need to be further convinced (converted).

When one beats a dead horse, no additional beating will make the horse any deader, so there is no need to continue beating it. (poor beast)

Solution 4:

Coining some of my own, because why not? Maybe they'll catch on.

  • watering the ocean
  • running up an escalator
  • lending money to the bank

And one other idiom that means the same thing and comes from the same etymology but is secular is "on the same page" - which is what a choir and the preacher need to be if they want to get things done together.

Solution 5:

persuading the persuaded - I thought I made it up but googling shows it was the title of a book review on sermons.

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