How to consider bitrate, -maxrate and -bufsize of a video for web

I am using ffmpeg to encode my videos to upload them on the web. I saw this post about using ffmpeg, but didn't quite get as to how to consider the values.

Suppose I have a video of size 70 MB with a duration of 4 minutes. How would I consider the value for these flags : -b:v, -maxrate and -bufsize for this command?

ffmpeg -i input -codec:v libx264 -profile:v main -preset slow -b:v ? -maxrate ? -bufsize ? -vf "scale=720:trunc(ow/a/2)*2" -threads 0 -codec:a libfdk_aac -movflags +faststart output

Or is there any normal value, like for the crf values are 19-24? I would really appreciate your help and guidance.

It really depends on your upload speed.

bufsize will determine how religious ffmpeg is about keeping your bitrate constant. If you set a bufsize of 64k, as per FFmpeg Wiki: Limiting the output bitrate, it will calculate its current bitrate every 64 kilobytes and adjust accordingly. Smaller sizes for bufsize can be harmful to quality in that they don't allow enough space between checks for x264 to do sudden changes - you will get blockiness.

If your maxrate is 640kbps, and your bufsize is 64k, then every tenth of a second x264 would check. This is sub-optimal - FFmpeg Wiki: Encoding for streaming sites recommends to run it every 1 to 2 seconds. If this didn't make sense, think of it as maxrate/bufsize = frequency of checks. Keep this frequency between 1 and 2 seconds as a rule of thumb.

If you set both maxrate and bufsize, you should:

• set maxrate to whatever your lowest upload speed will likely be (in the ffmpeg wiki example, this is 80% of total upload speed, but your mileage may vary).
• set bufsize to somewhere between the same as your maxrate (one second) and twice of your maxrate (2 seconds). If this is still not low enough, lower your maxrate and then re-set bufsize accordingly.

Then, you'll have to play around a bit, but since you have to start somewhere I'd just start at a maxrate around 600k, which was usually satisfying enough for me back before I used crf for everything.

If you'd like, you can try lower values for bufsize, like for every three or four seconds, just to see how the value changes how your output looks. Then you can determine how much you should worry about it for your video.

There is no normal value, really - what crf does is to optimize output based on what it thinks is the best buffer size for maintaining whatever it's rate is set at. It tries to keep as low a file size while maintaining some quality, at the cost of occasional spikes.