DNS A record with https:// in the label

I recently encountered for the first time an A record of the form:

https://www.example.com.    <TTL>   IN  A   <IP address>

As far as I know, this record is deliberate (i.e. not an error). I know that the colon and forward-slash are valid characters for a label, per RFC 2181, but I don't understand the record's purpose. Does some certificate authority use this form for domain control validation? Does this form protect against some type of exploit? Trap some kind of user error or known issue with software?

The most likely explanation is a user unfamiliar with DNS tried to configure the DNS records and made a mistake that's glaringly obvious to anyone familiar with DNS, but not to people who aren't.

While a DNS label can be any arbitary binary data generally, you should read the rest of section 11, in particular:

Note however, that the various applications that make use of DNS data can have restrictions imposed on what particular values are acceptable in their environment. For example, that any binary label can have an MX record does not imply that any binary name can be used as the host part of an e-mail address. Clients of the DNS can impose whatever restrictions are appropriate to their circumstances on the values they use as keys for DNS lookup requests, and on the values returned by the DNS. If the client has such restrictions, it is solely responsible for validating the data from the DNS to ensure that it conforms before it makes any use of that data.

Among other things, this means that the label syntax may be constrained depending on the RR type. As specified in RFC 1123 section 2.1 and RFC 952, Internet host names have such a constrained syntax, in which the colon and slash are not valid.

It's wrong for a standard address but it's possibly someone using DNS as a out of band communication device.

It's not hard to imagine having to pass data via DNS instead of through 'normal' channels.