How to shell to another app and have it appear in a delphi form

In Delphi I've used ShellExecute for years to launch (and optionally wait for) other applications. Now though, I need to have one of these applications appear in one of my Delphi app forms. I've tried the code below as a simple test to open notepad (which it does) and to display the result within PAnel1 on my form (which it doesnt). Can some kind person put me on the right track? Thanks

var
  Rec          : TShellExecuteInfo;
  wnd : HWnd;
const
  AVerb = 'open';
  AParams = '';
  AFileName = 'Notepad.exe';
  ADir = '';
begin
  FillChar(Rec, SizeOf(Rec), #0);

  Rec.cbSize       := SizeOf(Rec);
  Rec.fMask        := SEE_MASK_NOCLOSEPROCESS;
  Rec.lpVerb       := PChar( AVerb );
  Rec.lpFile       := PChar( AfileName );
  Rec.lpParameters := PChar( AParams );
  Rec.lpDirectory  := PChar( Adir );
  Rec.nShow        := sw_Show;

  ShellExecuteEx(@Rec);

  wnd := Windows.FindWindow( 'Notepad', nil );
  Windows.SetParent( Wnd, PAnel1.Handle );

end;

All error checking omitted, but this should get you started:

procedure TForm1.Button1Click(Sender: TObject);
var
  Rec: TShellExecuteInfo;
const
  AVerb = 'open';
  AParams = '';
  AFileName = 'Notepad.exe';
  ADir = '';
begin
  FillChar(Rec, SizeOf(Rec), #0);

  Rec.cbSize       := SizeOf(Rec);
  Rec.fMask        := SEE_MASK_NOCLOSEPROCESS;
  Rec.lpVerb       := PChar( AVerb );
  Rec.lpFile       := PChar( AfileName );
  Rec.lpParameters := PChar( AParams );
  Rec.lpDirectory  := PChar( Adir );
  Rec.nShow        := SW_HIDE;

  ShellExecuteEx(@Rec);
  WaitForInputIdle(Rec.hProcess, 5000);

  fNotepadHandle := Windows.FindWindow( 'Notepad', nil );
  Windows.SetParent( fNotepadHandle, Handle );

  Resize;
  ShowWindow(fNotepadHandle, SW_SHOW);
end;

procedure TForm1.FormResize(Sender: TObject);
begin
  if IsWindow(fNotepadHandle) then begin
    SetWindowPos(fNotepadHandle, 0, 0, 0, ClientWidth, ClientHeight,
      SWP_ASYNCWINDOWPOS);
  end;
end;

What you should definitely do is enumerate the windows of the new process, instead of simply using any window handle that FindWindow() returns.

var
  URL: string;
begin
  URL:= DBMemoURL.Text;
  // ShellExecute(self.WindowHandle,'open', PChar(URL), nil, nil, SW_SHOW); //default browser
     ShellExecute(self.WindowHandle,'open','chrome.exe', PChar(URL), nil, SW_SHOW);