Query that shows all rows but not all data in all rows

Solution 1:

You want a case expression to conditionally show the EventType.

select ItemID, CustomerID
  , case when EventType = 'On Order' then EventType else '' end EventType
from InventoryEvents;

Solution 2:

Sounds like you want a CASE expression:

SELECT  CustomerID, 
        ItemID, 
        CASE WHEN EventType <> 'On Order' THEN '' ELSE EventType END AS EventType 
FROM    InventoryEvents;