Use the following Xpath to identify the element and click.
WebElement temp = driver.findElement(By.xpath("//a[./p[text()='Shop Now']]"));
temp.click();
Xpath for image src in flipcart
Use the following Xpath to identify the element and click.
WebElement temp = driver.findElement(By.xpath("//a[./p[text()='Shop Now']]"));
temp.click();