How to escape spaces in systemd unit files?
The correct way to generate paths in systemd is to use systemd-escape.
i.e.
~$ systemd-escape --path "/home/cobra/my service/start.sh"
home-cobra-my\x20service-start.sh
Yes /
gets replaced with -
The obvious thing to do is to use double quotes.
ExecStart="/home/cobra/my service/start.sh"
You also should get rid of the start.sh script and move any necessary logic into the unit.