Long explanation of the meaning of being preferred company [closed]

I am trying to grasp the essence and the meaning of being preferred is.

Solution 1:

If one has a choice of a company, partner or store bought item to choose and takes the one that they like much more or, grading likes and dislikes in descending order, all the way down to the slightly better one it would still be the preferred choice. Its characteristics make a great deal of difference or perhaps just that little bit more that makes it the better choice. If the one chosen had no such distinguishing characteristics to go by then one would not have a preference, except perhaps for the least objectionable.