Is there a verb that means "to make someone feel special"?

Solution 1:

How about celebrate? It works doubly with the birthday aspect.

1. To observe (a day or event) with ceremonies of respect, festivity, or rejoicing. See Synonyms at observe.

3. To extol or praise: a sonnet that celebrates love.

Source: The Free Dictionary at American Heritage

So:

Harness the power of family traditions to celebrate your child on her special day.