What will be a good expression/idiom/noun form for "external problems"?
In view of:
But, (predictably) the customers do not want to pay, as they got used to getting the services for free.
From the Cambridge Dictionary
consumer resistance noun [ U ]
MARKETING
the fact of people disliking or being unwilling to buy a particular product or service:
meet with/overcome consumer resistance
The prospect of bioengineered food crops has met strong consumer resistance in Europe.