What is the meaning of “longer hours” [closed]

Setting aside the baseball references above for the New England Patriots in the NFL, I think the marketing department at TD Bank is just trying to get some gratuitous support from Patriots fans and let customers (current and potential) know they will be extending their hours. Historically, banks have been criticized for being open only when people can't get there (Banker's hours), so TD may also be trying to dispel any lingering impressions of inaccessibility.