A word or phrase for a "goal" wherein the experience along the way is really the goal?
See MacGuffin in Wikipedia. https://en.m.wikipedia.org/wiki/MacGuffin
The MacGuffin is a plot device that drives the action.
In itself, in the end, it is unimportant.
Otherwise, there’s a variety of stuff on thr internet about the journey being more important than the ultimate goal.