The deliberate use of misleading terminology [duplicate]

Is there a word or phrase which describes "choice of misleading words", or the negation: "choice of non-misleading words"? The nearest phrases I can think of are linguistic deception, or controlled language, as in Nineteen Eighty-Four.

For example, Richard Stallman actively opposes such misuse of language:

I think it is ok for authors (please let's not call them creators, they are not gods) to ask for money for copies of their works (please let's not devalue these works by calling them content) in order to gain income (the term compensation falsely implies it is a matter of making up for some kind of damages).

Another example is "credit" in banking, which just makes "debt" sound like a good thing.

EDIT: The term may either refer to an individual's malicious use of misleading terminology, or to widely-accepted use of misleading terminology. The answers reflect this, but my question does not.


Solution 1:

In addition to George Orwell, I would like to mention political consultant Frank Luntz. During the last two decades he has become the poster boy for the strategy of methodically crafting vocabularies to frame the political discourse to the benefit of your side. Here are some examples of political neologisms attributed to him:

  • Death tax (instead of estate tax)
  • Climate change (instead of global warming)
  • Government takeover (of healthcare)
  • Energy exploration (instead of oil drilling)

I have seen terms such as luntzism, luntzian or luntzspeak used to refer to this type of neologisms, but I don't think any of them have caught on. These words would probably only be understandable by people who are familiar with Luntz.

I think Richard Stallman's objections to the words he mentions in parenthesis is not that he thinks people will misunderstand what they refer to, but that they will induce a certain way of thinking about the things they refer to, much like Luntz's phrases are designed to do.

George Orwell first wrote about something similar in his 1946 essay Politics and the English Language:

In our time, political speech and writing are largely the defence of the indefensible. Things like the continuance of British rule in India, the Russian purges and deportations, the dropping of the atom bombs on Japan, can indeed be defended, but only by arguments which are too brutal for most people to face, and which do not square with the professed aims of political parties. Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness. Defenceless villages are bombarded from the air, the inhabitants driven out into the countryside, the cattle machine-gunned, the huts set on fire with incendiary bullets: this is called pacification. Millions of peasants are robbed of their farms and sent trudging along the roads with no more than they can carry: this is called transfer of population or rectification of frontiers. People are imprisoned for years without trial, or shot in the back of the neck or sent to die of scurvy in Arctic lumber camps: this is called elimination of unreliable elements. Such phraseology is needed if one wants to name things without calling up mental pictures of them.

By his own account, Frank Luntz was heavily influenced by reading Politics and The English Language, but probably not in the way Orwell had intended.

Solution 2:

George Orwell, in his novel Nineteen Eighty-Four, used the terms doublethink (the act of simultaneously accepting two mutually contradictory beliefs as correct) and Newspeak (a controlled language of restricted grammar and limited vocabulary, meant to limit the freedom of thought). These two have been combined to form the term doublespeak (frequently incorrectly attributed to Orwell's 1984) meaning "language that deliberately obscures, disguises, distorts, or reverses the meaning of words." More information and references at Wikipedia. The OP mentioned Nineteen Eighty-Four but not doublespeak.