Non-jargon alternative to the term "content" when describing articles, videos, photos, etc
Web publishers often refer to articles, videos, photos, etc. as "content" or "online content", but I feel as if this term is hackneyed jargon and also fairly vague. What alternatives are there?
The traditional and formerly more usual word is 'material'. OED, B. n. 1.:
c. Text or images in printed or electronic form....