What does Herman Cain’s “Bull’s-eye” exactly mean? Is it simply “a scorched black hole” or “a hole of bullet rightly hit on the mark”?

The Washington Post (October 31) carried GOP presidential candidate Herman Cain’s remarks on allegations of his sexual harassement of two former female employees as head of the National Restaurant Association in its “Today’s Quote of The Day.”

In denying the allegations of harassment as “totally baseless and totally false,” he said:

"This bull’s-eye on my back has gotten bigger. We have no idea the source of this witch hunt, which is really what it is."

I had a hiccup in interpreting the implication of Herman Cain’s “bull’s-eye. Doesn’t “bull's-eye” give, or have a risk to give an impression as if the allegation is on the mark, that is true?

Readers Plus (Japanese publisher’s) English Japanese Dictionary at hand defines “bull’s eye” as:

1. n. Center of the mark, crux, decisive one.
2. int. That’s right. Exactly.

Merriam-Webster Dictionary defines is as:

1. The center of the target, also central or crucial.

Cambridge Dictionary defines it as:

The circular center of the object aimed at in games such as darts, or shot that hits this.

All of the above definitions tempt me to interpret “bull’s-eye” as the shot that hits right, or correctly, thus, the allegation is on the mark, exact, and true, which though the candidate should never intend to say.

Therefore it comes back to the captioned question - Does “bull’s-eye” simply mean a hole made by a bullet (or an arrow), without the notion of rightly hit (answer, remark, allegation)?

Solution 1:

He meant target on his back. This is a common metaphor for a situation where everyone else seems to be attacking (shooting at) you. However, Mr. Cain isn't exactly the most carefully-spoken person on the American political scene, so he didn't quite get his metaphor right.

As others have pointed out, a "bulls-eye" is the very center of the target that a person is supposed to be aiming for. It is also the term used if someone actually hits that part of the target, and can be the name for the hole left in that part of the target (or sometimes an imaginary target on an object someone was shotting at) by a particularly well-aimed shot.

If he has a "target on his back", naturally there would be a bulls-eye there in the center of it, so this isn't the worst mixed-metaphor ever.

Solution 2:

The American Heritage Dictionary provides one definition of bull's-eye:

The small central circle on a target.

The term bull's-eye in this context most likely does not mean what you think. Instead, it is being used as a synecdoche for the entire target. Cain is stating that because of the additional allegations, that the metaphorical target on his back is becoming bigger, i.e. more groups are seeking to level allegations against him.

Using the term bull's-eye in this context makes no judgement as to the actual validity of the allegations. However, Cain's choice of words indicates his contention that they are untrue.