Smart App Banner install attribution in App Store Connect App Analytics

Solution 1:

WWDC 2015 had a session covering this topic - https://asciiwwdc.com/2015/sessions/303

Exact code from their slide:

<meta name="apple-itunes-app" content="app-id=myAppStoreId,
 affiliate-data=pt=1234&ct=My_Campaign"/>

Solution 2:

I've just finished the below the config. The expected behavior is to see metrics for our Smart App Banner in in App Analytics > Sources > Campaigns. I suppose this is more of a workaround to your original question, but hopefully is works for you to see some data about the interactions with your banner.

1. add a campaign token (testing now)
2. add a campaign token and a provider token (have not tested)

<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=ct=myCampaignToken">

<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=ct&pt=myCampaignToken&myProviderToken">