Using apostrophe when abbreviating "recommendations" as "reco's"

The use of the apostrophe to denote an abbreviation (more accurately, to denote missing letters) is known as an "apologetic apostrophe". It is recommended by Eats, Shoots and Leaves that apologetic apostrophes be used only for "novel" abbreviations. They should not be used for abbreviations that have become common words in their own right (fridge, nuke, phone). The exceptional case is for those abbreviations more commonly known as "contractions"; "I've", "you'll", "don't", etc., where the use of the apostrophe became common along with the word.

So, short answer, it depends on your audience; those who have never seen the term before would probably understand it better with the apostrophe, while those who use the term in speech would get it faster without. The fact that it's audience-dependent would lead me to say that the abbreviated term is jargon and should be avoided when writing for a general audience. However, given that, the solution becomes simple; drop the apostrophe, because if you're using it at all, it's common to your audience.

I believe the simple answer is recos.

Yes, it's a horrible abbreviation, but given that, it's just "Here are the recos for today."

No apostrophe.

And, I urge you to look at frame six! ... http://achewood.com/index.php?date=09122008