Term for deliberately gaming the preview screen of YouTube

Is there any term for gaming the preview screen of YouTube, such as by deliberately choosing a frame of the video that features cleavage or nudity as the preview screen?

The YouTube video "Magic: The Gathering - Inside the World's Most Played Trading Card Game" ___ by choosing as its preview one of the cards which involved a large amount of cleavage.

Solution 1:

It is called thumbnail cheat.

a famous trick used on video sharing sites such as You tube, where users stick a random softcore porn picture (i.e. female assets and chicks seemingly engaged in sensual acts) in the middle of their videos so as to make that the default icon of the video, thus gaining views from easily excitable male users.

Urbandictionary

There is even a song about thumbnail cheat in YouTube:
https://www.youtube.com/watch?v=5ow8-_Vf82o

Solution 2:

I think the most common term for this type of activity is click-bait.

From Urban Dictionary

It means what you think it means: bait for clicks. It's a link which entices you to click on it.

The "bait" comes in many shapes and sizes, but it is usually intentionally misleading and/or crassly provocative. Clicking will inevitably cause disappointment. Clickbait is usually created for money.

Solution 3:

If the image is part of the video, then it's not quite bait-and-switch, a as that usually entails substituting something out of the blue; although it may fit Merriam-Webster's definition number 2:

1. a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one

2. the ploy of offering a person something desirable to gain favor (as political support) then thwarting expectations with something less desirable

A general term for an enticing image is a teaser.

2. an advertising or promotional device intended to arouse interest or curiosity especially in something to follow

MW

So a term for "gaming the preview" would be "showing a teaser" or "doing a bait-and-switch". There may be a more succinct term.