what does "sip sign green-light" mean?
'sip sign green-light isn't the only ad copy used for Smartwater's "Up, Up, Up" marketing campaign. Here are a few others:
- sip pitch fast track
- sip focus take two
- sip dash connect
From this:
Smartwater's director, Caroline Kibler, for one, hopes that the images will inspire people to be just as ambitious as the leading lady. "Success doesn't happen in a single moment. In the same way that Smartwater is water inspired by the clouds, we want to inspire consumers…to elevate their everyday journeys," she said. "Great things happen little by little, sip by sip. Up, up, up!"
From this brief description I gather from this particular slogan, "sip sign green-light" three separate instructions:
- "Sip" the water
- Wait for a "sign" (a good idea/insight from the Smartwater)
- Then you have the "green-light" to go on that idea/insight
The job of their marketing campaign is to make you want to feel more successful, smart or inspired. Put simply, "Drink Smartwater to do things smarter."
They also want you to be curious and ask questions, thus leading you to dwell longer on their brand, as you did here for yourself and anyone else thinking on this.