App sharing in iOS 5
Solution 1:
See Apple's excellent FAQ on multiple App Store and iCloud Accounts: http://support.apple.com/kb/HT4895
Particularly these sections:
- Using the same Apple ID for Store purchases and iCloud (recommended)
- Using an individual Apple ID for iCloud and a (different) shared Apple ID for Store Purchases
Solution 2:
The iCloud login is separate to the App Store login. You can still log into the same App Store account but different iCloud accounts (for data syncing etc).
Disclaimer: I'm fairly sure this works, but have not tried it and am not aware if there are any caveats yet.