What is the best word for "kitchen products" on an e-commerce website?

Solution 1:

kitchenware:

  1. Cooking equipment or utensils.

Solution 2:

Utensils:

noun

A tool, container, or other article, especially for household use:

Solution 3:

Culinary is, I think, the answer. It refers to things related to a kitchen or cookery. It is also used as the adjective of kitchen itself.