Which article is used between a "name" and a "tagline" [closed]
Suppose, I am selling a new product named as: "Innob" and there is a tagline followed by it: "___, new breath in (the) town".
Which article shall I use between the name and the tagline ("the" vs "a/an")?
In other words, which is grammatically correct between below 2:
"Innob, the new breath in (the) town"
OR
"Innob, a new breath in (the) town"
[Note: tagline is altered for privacy, however the question remains the same]
Reference- oxforddictionaries.com
the new- Produced, introduced, or discovered recently or now for the first time; not existing before:
"Innob, the new breath in (the) town.
a new- Already existing but seen, experienced, or acquired recently or now for the first time.
"Innob, a new breath in (the) town.
I proffer:
"Innob, the new breath in your town.
References:
•Tourism: The Perfect Host
•Mcdowells Signature: The New Sign Of Success
•Sun Microsystems: The Network Is The Computer
Grammatically both are correct, but the meaning is different:
- "a new ..." refers to one out of many, whereas
- "the new ..." refers to one specific thing, in this case your product which is (hopefully) unique and therefore attractive for customers.
=> for advertising purposes, I'd choose "the new xyz".