How can I select an HTML tag's content in Vim?

Is it possible to select an HTML tag's content in Vim?

For example:

<p>I am a silly butterfly</p>

I would like to select "I am a silly butterfly".

I know that you can use vi" to select text inside quotes, brackets, etc. The problem here is that the text inside the HTML tags is not really within anything that I can use the i function for.

You can use vit to visually select text in a tag. See

:help v_it

Here are the steps:

1. Place the cursor on the tag.
2. Enter Visual mode by pressing v.
3. Select the inner tag block by pressing i+t (or a+t for outer tag block).

at a <tag> </tag> block (with tags)

it inner <tag> </tag> block

See more at "How to jump between matching HTML/XML tags?".

If the format is well indent like this,

<div>
  <p>
    I am a silly butterfly
  </p>
  <p>
    I am a silly butterfly
  </p>
</div>

You use can vim-indent-object plugin, and type vii