Provisioning Profiles menu item missing from Xcode 5

These settings have now moved to Preferences > Accounts:

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If you like to manually manage your profiles (mostly to clean up):

  • Open Windows/Devices in Xcode 6
  • Select your device
  • Show Provisioning Profiles:
  • open provisioning profiles
  • You'll get + and - buttons to add/remove profiles:
  • profiles

No longer supported ... you can also download Apple's iPhone Configuration Utility 3.5 for Mac OS X, it still has "Provisioning Profiles" and works with Xcode 5 -- it's now gone from Apples site but you can find an alternative download link in @suda's comment.