ACME technology or ACME's technology

First case: "The benefit of using ACME technology to accelerate the development of [...]"

Compare it to the sentence, "The benefit of using me to [...]". Here me replaces the noun ACME technology. In other words, In the first case, ACME technology is used as a noun. Albeit a very self descriptive noun, but just a noun nonetheless.

Second Case: "The benefit of using ACME's technology to accelerate the development of [...]"

Compare it to the sentence, "The benefit of using my skills to [...]". Here my skills replace the noun phrase ACME's technology.

Both the noun in the first case and the noun phrase in the second, mean the same and hence can be (and are) used almost interchangeably.