Automatically applying hyperlinks from one cell to another
Solution 1:
If you want to use formulas and links do not follow a simple pattern then you need to copy your titles into another column (or sheet) and refer to them in your hyperlink
formula.
HYPERLINK("link","copied_title")
Look below;
For the other desired option, you still have to use VBA
but maybe only a user-defined option would be sufficient as described in one of the answers in this thread: Extracting URLs from Hyperlinks
VBA Solution
If you are interested in VBA, something like this would help:
Sub hyperlink_title()
Dim i As Integer
Dim wsh as Worksheet
Set wsh = ThisWorkbook.ActiveSheet
i = 4
With wsh
While .Cells(i, 2) <> ""
ActiveSheet.Hyperlinks.Add Anchor:=.Cells(i, 2), Address:=.Cells(i, 3).Value, _
TextToDisplay:=.Cells(i, "B").Value2
i = i + 1
Wend
End Sub