may I demand product replacement? Macbook Pro Retina will have screen replacement for the 3rd time

Solution 1:

Typically Apple will replace (instead of repair) a computer that has required 3 repairs for the same issue.

It may require a call to Apple Care (800-273-2273) and ask to have the case escalated. If you have taken it to the store already, and the store has refused to replace, then Apple Care will probably back the store's decision. If however you call Apple Care first, and when they say to take it to the Apple Store for repair, you question the need for 3 repairs on the same computer for the same reason, ask to have it escalated, you will probably get offered a replacement.

If that gets you nowhere, You may also try a EECB (Executive Email Carpet Bomb) to various service level contacts. sjobs@apple used to get results, may try [email protected] now? Or do google/consumerist search for EECB and Apple. http://consumerist.com/2007/05/11/how-to-launch-an-executive-email-carpet-bomb/