How to hide labels in Windows 10 Start menu (tiles)?
Mark the following line with the greater-than and lower-than-sign, copy it and paste it as the new filename for your shortcut.
><
The invisible unicode character ZERO WIDTH SPACE (written in HTML as ​) is in between them. When you copy that line, Windows Explorer will remove the greather-than and lower-than sign automatically and you have a shortcut without any name.