What purpose has this tiny clip on my power cable?

Solution 1:

I don't know what the brick end of the power cord looks like, but it's for when you wrap the cord up to travel with it. The clip binds the end to the rest of the cable to keep it tight.

I think Apple basically made this trendy. Macs have a pair of ears on the brick that you wrap the cable around. Then the end clips to the rest of the cable for a nice, tight bundle that you can throw into your bag.

That article where the person clipped it to the screen... I never would've thought of that. Not what it's for but interesting.

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