What is the best way to compute trending topics or tags?
Many sites offer some statistics like "The hottest topics in the last 24h". For example, Topix.com shows this in its section "News Trends". There, you can see the topics which have the fastest growing number of mentions.
I want to compute such a "buzz" for a topic, too. How could I do this? The algorithm should weight the topics which are always hot less. The topics which normally (almost) no one mentions should be the hottest ones.
Google offers "Hot Trends", topix.com shows "Hot Topics", fav.or.it shows "Keyword Trends" - all these services have one thing in common: They only show you upcoming trends which are abnormally hot at the moment.
Terms like "Britney Spears", "weather" or "Paris Hilton" won't appear in these lists because they're always hot and frequent. This article calls this "The Britney Spears Problem".
My question: How can you code an algorithm or use an existing one to solve this problem? Having a list with the keywords searched in the last 24h, the algorithm should show you the 10 (for example) hottest ones.
I know, in the article above, there is some kind of algorithm mentioned. I've tried to code it in PHP but I don't think that it'll work. It just finds the majority, doesn't it?
I hope you can help me (coding examples would be great).
This problem calls for a z-score or standard score, which will take into account the historical average, as other people have mentioned, but also the standard deviation of this historical data, making it more robust than just using the average.
In your case a z-score is calculated by the following formula, where the trend would be a rate such as views / day.
z-score = ([current trend] - [average historic trends]) / [standard deviation of historic trends]
When a z-score is used, the higher or lower the z-score the more abnormal the trend, so for example if the z-score is highly positive then the trend is abnormally rising, while if it is highly negative it is abnormally falling. So once you calculate the z-score for all the candidate trends the highest 10 z-scores will relate to the most abnormally increasing z-scores.
Please see Wikipedia for more information, about z-scores.
Code
from math import sqrt
def zscore(obs, pop):
# Size of population.
number = float(len(pop))
# Average population value.
avg = sum(pop) / number
# Standard deviation of population.
std = sqrt(sum(((c - avg) ** 2) for c in pop) / number)
# Zscore Calculation.
return (obs - avg) / std
Sample Output
>>> zscore(12, [2, 4, 4, 4, 5, 5, 7, 9])
3.5
>>> zscore(20, [21, 22, 19, 18, 17, 22, 20, 20])
0.0739221270955
>>> zscore(20, [21, 22, 19, 18, 17, 22, 20, 20, 1, 2, 3, 1, 2, 1, 0, 1])
1.00303599234
>>> zscore(2, [21, 22, 19, 18, 17, 22, 20, 20, 1, 2, 3, 1, 2, 1, 0, 1])
-0.922793112954
>>> zscore(9, [1, 2, 0, 3, 1, 3, 1, 2, 9, 8, 7, 10, 9, 5, 2, 4, 1, 1, 0])
1.65291949506
Notes
-
You can use this method with a sliding window (i.e. last 30 days) if you wish not to take to much history into account, which will make short term trends more pronounced and can cut down on the processing time.
-
You could also use a z-score for values such as change in views from one day to next day to locate the abnormal values for increasing/decreasing views per day. This is like using the slope or derivative of the views per day graph.
-
If you keep track of the current size of the population, the current total of the population, and the current total of x^2 of the population, you don't need to recalculate these values, only update them and hence you only need to keep these values for the history, not each data value. The following code demonstrates this.
from math import sqrt class zscore: def __init__(self, pop = []): self.number = float(len(pop)) self.total = sum(pop) self.sqrTotal = sum(x ** 2 for x in pop) def update(self, value): self.number += 1.0 self.total += value self.sqrTotal += value ** 2 def avg(self): return self.total / self.number def std(self): return sqrt((self.sqrTotal / self.number) - self.avg() ** 2) def score(self, obs): return (obs - self.avg()) / self.std() -
Using this method your work flow would be as follows. For each topic, tag, or page create a floating point field, for the total number of days, sum of views, and sum of views squared in your database. If you have historic data, initialize these fields using that data, otherwise initialize to zero. At the end of each day, calculate the z-score using the day's number of views against the historic data stored in the three database fields. The topics, tags, or pages, with the highest X z-scores are your X "hotest trends" of the day. Finally update each of the 3 fields with the day's value and repeat the process next day.
New Addition
Normal z-scores as discussed above do not take into account the order of the data and hence the z-score for an observation of '1' or '9' would have the same magnitude against the sequence [1, 1, 1, 1, 9, 9, 9, 9]. Obviously for trend finding, the most current data should have more weight than older data and hence we want the '1' observation to have a larger magnitude score than the '9' observation. In order to achieve this I propose a floating average z-score. It should be clear that this method is NOT guaranteed to be statistically sound but should be useful for trend finding or similar. The main difference between the standard z-score and the floating average z-score is the use of a floating average to calculate the average population value and the average population value squared. See code for details:
Code
class fazscore:
def __init__(self, decay, pop = []):
self.sqrAvg = self.avg = 0
# The rate at which the historic data's effect will diminish.
self.decay = decay
for x in pop: self.update(x)
def update(self, value):
# Set initial averages to the first value in the sequence.
if self.avg == 0 and self.sqrAvg == 0:
self.avg = float(value)
self.sqrAvg = float((value ** 2))
# Calculate the average of the rest of the values using a
# floating average.
else:
self.avg = self.avg * self.decay + value * (1 - self.decay)
self.sqrAvg = self.sqrAvg * self.decay + (value ** 2) * (1 - self.decay)
return self
def std(self):
# Somewhat ad-hoc standard deviation calculation.
return sqrt(self.sqrAvg - self.avg ** 2)
def score(self, obs):
if self.std() == 0: return (obs - self.avg) * float("infinity")
else: return (obs - self.avg) / self.std()
Sample IO
>>> fazscore(0.8, [1, 1, 1, 1, 1, 1, 9, 9, 9, 9, 9, 9]).score(1)
-1.67770595327
>>> fazscore(0.8, [1, 1, 1, 1, 1, 1, 9, 9, 9, 9, 9, 9]).score(9)
0.596052006642
>>> fazscore(0.9, [2, 4, 4, 4, 5, 5, 7, 9]).score(12)
3.46442230724
>>> fazscore(0.9, [2, 4, 4, 4, 5, 5, 7, 9]).score(22)
7.7773245459
>>> fazscore(0.9, [21, 22, 19, 18, 17, 22, 20, 20]).score(20)
-0.24633160155
>>> fazscore(0.9, [21, 22, 19, 18, 17, 22, 20, 20, 1, 2, 3, 1, 2, 1, 0, 1]).score(20)
1.1069362749
>>> fazscore(0.9, [21, 22, 19, 18, 17, 22, 20, 20, 1, 2, 3, 1, 2, 1, 0, 1]).score(2)
-0.786764452966
>>> fazscore(0.9, [1, 2, 0, 3, 1, 3, 1, 2, 9, 8, 7, 10, 9, 5, 2, 4, 1, 1, 0]).score(9)
1.82262469243
>>> fazscore(0.8, [40] * 200).score(1)
-inf
Update
As David Kemp correctly pointed out, if given a series of constant values and then a zscore for an observed value which differs from the other values is requested the result should probably be non-zero. In fact the value returned should be infinity. So I changed this line,
if self.std() == 0: return 0
to:
if self.std() == 0: return (obs - self.avg) * float("infinity")
This change is reflected in the fazscore solution code. If one does not want to deal with infinite values an acceptable solution could be to instead change the line to:
if self.std() == 0: return obs - self.avg
You need an algorithm that measures the velocity of a topic - or in other words, if you graph it you want to show those that are going up at an incredible rate.
This is the first derivative of the trend line, and it is not difficult to incorporate as a weighted factor of your overall calculation.
Normalize
One technique you'll need to do is to normalize all your data. For each topic you are following, keep a very low pass filter that defines that topic's baseline. Now every data point that comes in about that topic should be normalized - subtract its baseline and you'll get ALL of your topics near 0, with spikes above and below the line. You may instead want to divide the signal by its baseline magnitude, which will bring the signal to around 1.0 - this not only brings all signals in line with each other (normalizes the baseline), but also normalizes the spikes. A britney spike is going to be magnitudes larger than someone else's spike, but that doesn't mean you should pay attention to it - the spike may be very small relative to her baseline.
Derive
Once you've normalized everything, figure out the slope of each topic. Take two consecutive points, and measure the difference. A positive difference is trending up, a negative difference is trending down. Then you can compare the normalized differences, and find out what topics are shooting upward in popularity compared to other topics - with each topic scaled appropriate to it's own 'normal' which may be magnitudes of order different from other topics.
This is really a first-pass at the problem. There are more advanced techniques which you'll need to use (mostly a combination of the above with other algorithms, weighted to suit your needs) but it should be enough to get you started.
Regarding the article
The article is about topic trending, but it's not about how to calculate what's hot and what's not, it's about how to process the huge amount of information that such an algorithm must process at places like Lycos and Google. The space and time required to give each topic a counter, and find each topic's counter when a search on it goes through is huge. This article is about the challenges one faces when attempting such a task. It does mention the Brittney effect, but it doesn't talk about how to overcome it.
As Nixuz points out this is also referred to as a Z or Standard Score.
Chad Birch and Adam Davis are correct in that you will have to look backward to establish a baseline. Your question, as phrased, suggests that you only want to view data from the past 24 hours, and that won't quite fly.
One way to give your data some memory without having to query for a large body of historical data is to use an exponential moving average. The advantage of this is that you can update this once per period and then flush all old data, so you only need to remember a single value. So if your period is a day, you have to maintain a "daily average" attribute for each topic, which you can do by:
a_n = a_(n-1)*b + c_n*(1-b)
Where a_n is the moving average as of day n, b is some constant between 0 and 1 (the closer to 1, the longer the memory) and c_n is the number of hits on day n. The beauty is if you perform this update at the end of day n, you can flush c_n and a_(n-1).
The one caveat is that it will be initially sensitive to whatever you pick for your initial value of a.
EDIT
If it helps to visualize this approach, take n = 5, a_0 = 1, and b = .9.
Let's say the new values are 5,0,0,1,4:
a_0 = 1
c_1 = 5 : a_1 = .9*1 + .1*5 = 1.4
c_2 = 0 : a_2 = .9*1.4 + .1*0 = 1.26
c_3 = 0 : a_3 = .9*1.26 + .1*0 = 1.134
c_4 = 1 : a_4 = .9*1.134 + .1*1 = 1.1206
c_5 = 4 : a_5 = .9*1.1206 + .1*5 = 1.40854
Doesn't look very much like an average does it? Note how the value stayed close to 1, even though our next input was 5. What's going on? If you expand out the math, what you get that:
a_n = (1-b)*c_n + (1-b)*b*c_(n-1) + (1-b)*b^2*c_(n-2) + ... + (leftover weight)*a_0
What do I mean by leftover weight? Well, in any average, all weights must add to 1. If n were infinity and the ... could go on forever, then all weights would sum to 1. But if n is relatively small, you get a good amount of weight left on the original input.
If you study the above formula, you should realize a few things about this usage:
- All data contributes something to the average forever. Practically speaking, there is a point where the contribution is really, really small.
- Recent values contribute more than older values.
- The higher b is, the less important new values are and the longer old values matter. However, the higher b is, the more data you need to water down the initial value of a.
I think the first two characteristics are exactly what you are looking for. To give you an idea of simple this can be to implement, here is a python implementation (minus all the database interaction):
>>> class EMA(object):
... def __init__(self, base, decay):
... self.val = base
... self.decay = decay
... print self.val
... def update(self, value):
... self.val = self.val*self.decay + (1-self.decay)*value
... print self.val
...
>>> a = EMA(1, .9)
1
>>> a.update(10)
1.9
>>> a.update(10)
2.71
>>> a.update(10)
3.439
>>> a.update(10)
4.0951
>>> a.update(10)
4.68559
>>> a.update(10)
5.217031
>>> a.update(10)
5.6953279
>>> a.update(10)
6.12579511
>>> a.update(10)
6.513215599
>>> a.update(10)
6.8618940391
>>> a.update(10)
7.17570463519
Typically "buzz" is figured out using some form of exponential/log decay mechanism. For an overview of how Hacker News, Reddit, and others handle this in a simple way, see this post.
This doesn't fully address the things that are always popular. What you're looking for seems to be something like Google's "Hot Trends" feature. For that, you could divide the current value by a historical value and then subtract out ones that are below some noise threshold.
I think they key word you need to notice is "abnormally". In order to determine when something is "abnormal", you have to know what is normal. That is, you're going to need historical data, which you can average to find out the normal rate of a particular query. You may want to exclude abnormal days from the averaging calculation, but again that'll require having enough data already, so that you know which days to exclude.
From there, you'll have to set a threshold (which would require experimentation, I'm sure), and if something goes outside the threshold, say 50% more searches than normal, you can consider it a "trend". Or, if you want to be able to find the "Top X Trendiest" like you mentioned, you just need to order things by how far (percentage-wise) they are away from their normal rate.
For example, let's say that your historical data has told you that Britney Spears usually gets 100,000 searches, and Paris Hilton usually gets 50,000. If you have a day where they both get 10,000 more searches than normal, you should be considering Paris "hotter" than Britney, because her searches increased 20% more than normal, while Britney's were only 10%.
God, I can't believe I just wrote a paragraph comparing "hotness" of Britney Spears and Paris Hilton. What have you done to me?