ufw deny from ip doesn't seem to be working

I've been tailing my server's access log while working today, and have noticed one of my client's wordpress sites getting hammered with login attempts from an IP from out of the country.

I wanted to deny access from this IP address and tried the following ufw command:

sudo ufw deny from xx.xx.xx.xx to any

I see the rule has been added and the firewall is active, but I'm still seeing a ton of post's to the login page from that ip address.

I've also tried to use iptables, though I'm not very familiar with the tool:

sudo iptables -A INPUT -s xx.xx.xx.xx -j DROP

Have I gone about this wrong? I would think that after denying access to the ip address that it wouldn't show up in my apache access log with a 200 ok status for the post to the login page.

Edit: As I mentioned, ufw is active and the rule is in place, here's the output of ufw status (with the ip blocked out):

root@mel:~# ufw status
Status: active

To                         Action      From
--                         ------      ----
22                         ALLOW       Anywhere
80                         ALLOW       Anywhere
1723                       ALLOW       Anywhere
8080                       ALLOW       Anywhere
6273                       ALLOW       Anywhere
36728                      DENY        Anywhere
Anywhere                   DENY        xx.xx.xx.xx
22                         ALLOW       Anywhere (v6)
80                         ALLOW       Anywhere (v6)
1723                       ALLOW       Anywhere (v6)
8080                       ALLOW       Anywhere (v6)
6273                       ALLOW       Anywhere (v6)
36728                      DENY        Anywhere (v6)

Solution 1:

The order of the firewall rules are important. Since you have allowed port 80 for all at the beginning, this rule will match for all request and the deny rule that comes later will never be matched.

So, if you need to block something particluarly, put it at the beginning and then allow all.

To see your rules with a reference number, use this:

sudo ufw status numbered

Then remove the deny rule first that you have added:

sudo ufw delete rule_number_here

Then add it again at the top:

sudo ufw insert 1 deny from xx.xx.xx.xx to any

For further Ref: https://help.ubuntu.com/community/UFW#Deny_Access

Please also note that, ufw is not the best tool to mitigate such attacks. Try to use fail2ban, that can do this dynamically.