Convert binary to ASCII and vice versa

Using this code to take a string and convert it to binary:

bin(reduce(lambda x, y: 256*x+y, (ord(c) for c in 'hello'), 0))

this outputs:

0b110100001100101011011000110110001101111

Which, if I put it into this site (on the right hand site) I get my message of hello back. I'm wondering what method it uses. I know I could splice apart the string of binary into 8's and then match it to the corresponding value to bin(ord(character)) or some other way. Really looking for something simpler.

For ASCII characters in the range [ -~] on Python 2:

>>> import binascii
>>> bin(int(binascii.hexlify('hello'), 16))
'0b110100001100101011011000110110001101111'

In reverse:

>>> n = int('0b110100001100101011011000110110001101111', 2)
>>> binascii.unhexlify('%x' % n)
'hello'

In Python 3.2+:

>>> bin(int.from_bytes('hello'.encode(), 'big'))
'0b110100001100101011011000110110001101111'

In reverse:

>>> n = int('0b110100001100101011011000110110001101111', 2)
>>> n.to_bytes((n.bit_length() + 7) // 8, 'big').decode()
'hello'

To support all Unicode characters in Python 3:

def text_to_bits(text, encoding='utf-8', errors='surrogatepass'):
    bits = bin(int.from_bytes(text.encode(encoding, errors), 'big'))[2:]
    return bits.zfill(8 * ((len(bits) + 7) // 8))

def text_from_bits(bits, encoding='utf-8', errors='surrogatepass'):
    n = int(bits, 2)
    return n.to_bytes((n.bit_length() + 7) // 8, 'big').decode(encoding, errors) or '\0'

Here's single-source Python 2/3 compatible version:

import binascii

def text_to_bits(text, encoding='utf-8', errors='surrogatepass'):
    bits = bin(int(binascii.hexlify(text.encode(encoding, errors)), 16))[2:]
    return bits.zfill(8 * ((len(bits) + 7) // 8))

def text_from_bits(bits, encoding='utf-8', errors='surrogatepass'):
    n = int(bits, 2)
    return int2bytes(n).decode(encoding, errors)

def int2bytes(i):
    hex_string = '%x' % i
    n = len(hex_string)
    return binascii.unhexlify(hex_string.zfill(n + (n & 1)))

Example

>>> text_to_bits('hello')
'0110100001100101011011000110110001101111'
>>> text_from_bits('110100001100101011011000110110001101111') == u'hello'
True

Built-in only python

Here is a pure python method for simple strings, left here for posterity.

def string2bits(s=''):
    return [bin(ord(x))[2:].zfill(8) for x in s]

def bits2string(b=None):
    return ''.join([chr(int(x, 2)) for x in b])

s = 'Hello, World!'
b = string2bits(s)
s2 = bits2string(b)

print 'String:'
print s

print '\nList of Bits:'
for x in b:
    print x

print '\nString:'
print s2

String:
Hello, World!

List of Bits:
01001000
01100101
01101100
01101100
01101111
00101100
00100000
01010111
01101111
01110010
01101100
01100100
00100001

String:
Hello, World!