change color of text, image and background on hover
Add a filter to the image only:
.hello {
background-color: #eeeeee;
color: #4171af;
font-size: 20px
}
.hello:hover {
background-color: #4171af;
color: white;
}
.hello:hover img {
filter: brightness(150%);
}<div class="hello"><img src="https://i.ibb.co/HBbfCGF/play.png">bouton</div>