How to display Full Referrer URL in Google Analytics 4 (GA4)?

Solution 1:

Closest I can find is to use the Explore tab to create a new Exploration with the following settings:

Variables

  • Dimensions: Page referrer
  • Metrics: Active users

Tab Settings

  • rows: Page referrer
  • show rows: 500 (optional)
  • values: Active users
  • cell type: Heat map (optional)
  • filters: (exclude any URL patterns here)

Then minimize the Variables and Settings panels.

This will give you a long table of full referrer URLs along with the number of users that came from there. In my case most are domain names, but a handful are full URLs pointing to a page.

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It remains to be seen if this can be done more easily or more comprehensively.