How can I install .exe files of Windows 7 or more in Ubuntu?

I want to run/install .exe files that require Windows 7 or higher in Wine on Ubuntu.

When I try to install a specific .exe file on Wine, it says

Windows version is not supported! You can install it in Windows 7 or higher.

How can I configure which Windows version (XP, Vista, 7, 8, ...) Wine emulates?

You can set the Windows version that Wine uses using winecfg or winetricks. After setting the WINEPREFIX, etc. (if you don't know what that is, you don't need to), run winecfg:

Select Windows 7 from the Windows Version drop-down menu and click OK. That's it.

With winetricks, run:

winetricks win7