How do I delete the "Apps" bookmark in my bookmark bar?

The new Chrome update added an Apps bookmark to my bookmarks bar. It doesn't let me delete it, as the Delete option is greyed out.

Clicking it doesn't show the gold star button like other bookmarks:

I never use any apps on chrome - It's basically a link to a url. So I don't care if that's removed forever.

How do I remove it?

The option you are looking for is in the menu you've shown a picture of. Simply uncheck "Show Apps Shortcut" to remove it.

Right-click the bookmark bar and unselect it.

Pretty lame on the part of Google.

They could have done a less invasive way of promoting their software.