IIS7 Cache-Control

If you want to set the Cache-Control header, there's nothing in the IIS7 UI to do this, sadly.

You can however drop this web.config in the root of the folder or site where you want to set it:

<?xml version="1.0" encoding="UTF-8"?>
<configuration>
  <system.webServer>
    <staticContent>
      <clientCache cacheControlMode="UseMaxAge" cacheControlMaxAge="7.00:00:00" />
    </staticContent>
  </system.webServer>
</configuration>

That will inform the client to cache content for 7 days in that folder and all subfolders.

You can also do this by editing the IIS7 metabase via appcmd.exe, like so:

\Windows\system32\inetsrv\appcmd.exe 
  set config "Default Web Site/folder" 
  -section:system.webServer/staticContent 
  -clientCache.cacheControlMode:UseMaxAge

\Windows\system32\inetsrv\appcmd.exe 
  set config "Default Web Site/folder" 
  -section:system.webServer/staticContent 
  -clientCache.cacheControlMaxAge:"7.00:00:00"

That's not true Jeff.

You simply have to select a folder within your IIS 7 Manager UI (e.g. Images or event the Default Web Application folder) and then click on "HTTP Response Headers". Then you have to click on "Set Common Header.." in the right pane and select the "Expire Web content". There you can easily configure a max-age of 24 hours by choosing "After:", entering "24" in the Textbox and choose "Hours" in the combobox.

Your first paragraph regarding the web.config entry is right. I'd add the cacheControlCustom-attribute to set the cache control header to "public" or whatever is needed in that case.

You can, of course, achieve the same by providing web.config entries (or files) as needed.

Edit: removed a confusing sentence :)

I use this

<staticContent>
<clientCache cacheControlCustom="public" cacheControlMode="UseMaxAge" cacheControlMaxAge="500.00:00:00" />
</staticContent>

to cache static content for 500 days with public cache-control header.