What is the best antonym for "influencer"? [duplicate]
Solution 1:
Follower
OED:
1b. A person who obeys or is guided by the teaching or opinions of another; an adherent, disciple, pupil. Also: a person who conforms to or complies with an example, model, rule of conduct, etc.
Examples of use:
As a result, an influencer's followers are perfectly primed to want to buy anything he or she is seen wearing or using. (How to Leverage Social Media for Your Ecommerce Business | BFM)
The influencer's followers trust what he or she is posting, which can boost a brand's reputation in the eyes of its target audience. (Rethinking Instagram Advertising: Instagram Ads vs. Sponsored ...)