"How are" or "What are" question [closed]

"How" and "What", in my opinion, are very different question words in such a phrase like "How/what is it called?". Whereas "what" refers to the description or the terminology behind the word, "how" refers to the manner or style of calling it.

Examples:

• How is the dog called? - "Come here dog!"
• What is the dog called? - "Mopsy"

If the app question is asking for the name of the row, what is correct because it refers to and requests the row name. How would refer adverbially to the manner of naming (=calling).

A little more context might help. An app, being a piece of computer code, may work by calling procedures as required. If the app question were asking about programming procedures somehow associated with the rows in the app, how would be appropriate to the calling of them in this sense.