Word for first sale of the day

In the Indian subcontinent, the first sale of the day by a shopkeeper is considered very auspicious. I am sure it would be the same in other countries as well. Is there a single word or phrase for it?

The users with Hindi as their native tongue would understand that I am talking about bohani.


Handsel or hansel can be used.

Handsel (n.):

  1. The first act of using any thing; the first sale.
  2. An earnest; money for the first sale. [Little used.]

Hansel (n.):

A gift or bribe, the first money received in a day. Hence Hansel Monday, the first Monday of the year.

Hansel is also used as a variant of handsel.


From my experience in UK retail, and my general knowledge of British and American culture, I know there is no such special significance given to the first sale of the day in most modern Western culture. There is certainly not a widely understood word dedicated to it.