Using a Way as a proper noun

As others have said, the zero article makes it wound like a place . "We are here on Intech Way".

With the definite article, it gives the sense that you want, something more encompassing than "the way we do things." AS an example, I give you (long lost :( )

The Oriole Way

The seeds of long-term success were planted on September 14, 1954, when the Orioles hired Paul Richards to become the ballclub's manager and general manager. He laid the foundation for what would years later be called the Oriole Way. The instruction of baseball fundamentals became uniform in every detail between all classes within the organization. Players were patiently refined until fundamentally sound instead of being hastily advanced to the next level.

"Way" is a common term for a street or avenue, used in the naming of the same. "Street", "Avenue", "Road", "Drive", "Boulevard", "Lane", "Parkway", and "Way" are a few of the terms used. I spent much of my childhood in a house on "Cardwell Way".