Can I change the time using console?

The Wiki doesn't seem to have anything listed for it, but you can use:

set timescale to #

Where # is the rate at which time passes. 20 is default, 1 is realtime. You can set it to get to the hour you want then set it back.

Edit: It should be noted that setting timescale to either 1 or 0 has been known to cause issues. 2 seems to be the lowest safe value. At 0, fast traveling causes load issues, and at 1 there can be delays in AI processing. Both, however, have the effect of 1 minute real = 1 minute skyrim or 1 minute real = 0 minute skyrim.

set gamehour to #

I like to use "set gamehour to 10" and then wait 1 hour, all the stores are then open.