The Cliché of Using the Phrase "[Subject], and You" in Article Titles
I ran a title search for "and You" in the Hathi Trust database of books and periodicals that turned up no relevant matches before 1910. In the period from 1910 to 1950, however, dozens of titles used this form. Here is a year-by-year list of confirmed titles from this period:
1910
"For Killarney and You"
1912
Your Neighbor and You
1915
"The Night, the Stars and You"
1917
"Our Army and Navy and You"
1918
"The Soldier, 'Uncle Sam,' and You"
1919
Your Neighbor and You
1920
"Profitism, Slackism and You"
1925
"Your Community and You" [text not viewable]
Your Voice and You [text not viewable]
1926
"Your Bank and You"
Your Foods and You [text not viewable]
1927
The Law of Life and You
Your School and You
1928
Your Heart and You [text not viewable]
1932
Your Name and You
1937
Germany and You [text not viewable]
1938
College and You [text not viewable]
High School and You [text not viewable]
Trochus and You [text not viewable]
Your Automobile and You [text not viewable]
1939
Chemistry and You [text not viewable]
Chemistry and You in the Laboratory [text not viewable]
Tomorrow and You
Your Government and You [text not viewable]
1940
Books and You [text not viewable]
Germany and You [text not viewable]
Tomorrow and You
1941
"The Army and You"
Books, Libraries and You [text not viewable]
The Child and You [text not viewable]
1942
"The Army and You"
"Radio, Your Station and You" [text not viewable]
"X-Rays and You" [text not viewable]
Your Home and You [text not viewable]
1943
"Congress and You"
1944
Art, the Critics, and You
"The Library of Congress ... and You"
"NBC and You" [text not viewable]
1945
"Co-operation in Scotland—and You" [text not viewable]
The Co-ops and You
India and You [text not viewable]
The New Malaya and You [text not viewable]
1946
"Jews and You"
1947
Chemistry and You [text not viewable]
Plastics and You [text not viewable]
"UNESCO and You"
1948
Art, the Critics, and You
"Children and You"
Costume and You [text not viewable]
"Fatima and You" [text not viewable]
Pictures, Painters and You [text not viewable]
Science and You [text not viewable]
The Twelve and You [text not viewable]
"UNESCO and You"
We Danes—and You [text not viewable]
1949
The Age and You [text not viewable]
Books, Libraries and You [text not viewable]
Chemistry and You [text not viewable]
"Money and You"
1950
Books and You [text not viewable]
Children and You [text not viewable]
"The Isms and You" [text not viewable]
"The Coal Miners and You" [text not viewable]
The Plan to Enslave Congress and You [text not viewable]
The "and You" totals break down by decade as follows: six titles during the 1910s, eight titles during the 1920s, ten titles during the 1930s (eight of those in 1938 and 1939), thirty-five titles during the 1940s, and five titles during 1950.
Of the titles from the 1910s, two are popular song titles, one is a religious tract (published twice during the decade), and two are pamphlets relating to military service. In subsequent decades, many of the titles address civics/citizenship topics, educational concerns, or how-to subjects. At least two recurring titles——Germany and You and Books, Libraries and You—were the names of periodicals that ran for a number of years. Some of the later titles suggest proto-self-help content.
I can't tell whether any particular title created popular enthusiasm for the "and You" formulation, but the two military pamphlets that appeared in 1917 and 1918, as the United States entered World War I, were likely presented to and read by a huge number of people. "Our Army, Navy and You" (1917) was a nine-page booklet published by the American Red Cross and consisting of exhortations to sacrifice willingly to the war effort, along with patriotic messages from famous Americans and various bits of anti-German propaganda.
"The Soldier, 'Uncle Sam,' and You" (1918) was a 16-page publication of the Social Hygiene Division of the Commission on Training Camp Activities of the U.S. War Department, concerned primarily with minimizing the spread of venereal disease among the troops. I suspect that every soldier and sailor in the U.S. army and navy received a copy of this pamphlet during basic training. It is thus possible that this title was one of the first to achieve truly mass readership, encouraging the flood of "and You" titles that continues to this day.